Sometimes I take for granted that I live in an amazing city with an abundance of farmer markets, inexpensive gourmet restaurants, mirco-brews, mirco-roasters, and mirco-[neighbor]hoods. Anthony Bourdain recently called it the “best middle city” in America when he came to shoot his San Francisco layover episode. Middle city, meaning, you can get great food without shelling out hundos. The food community is strong, thriving and a shift in thought of where and what good food is, may be changing. For the better? We all know and love Alice Waters, and surely, if we could, we’d have our own organic sustainable garden in our backyard. If we are lucky enough to have the space. Hold that thought. If you aren’t lucky enough to have your own vegetable garden, people who do, will share with you and even deliver it straight to your door. If you’re craving fresh juice, people will make it and deliver mason jars to you as well. Again, this place. Amazing, right? Or am I being obnoxiously hippie because I like my fresh watermelon juice? Regardless, my point is, average people are taking charge and making it their prerogative to fill the gap. Small food businesses are sprouting everywhere.
With pop ups, food trucks, micro this and that– do you ever stop to wonder who these people are? Is your cousin the Creme Brulee Cart man? I’m making a commitment here and now, to touch these people. Okay, creepy. To get to know who these people are and learn about their operation. I’m going to think of it as an experiment that later on I can make into a pretty letterpress diagram to visually display my findings (shout-out to Betty & Brady DIY letterpress gods).
So if you or someone you know owns a food based start-up and contributing to any local food community with an awesome concept/product– feel free to give me a holla! fare & sq would love to hear your story!
Contact me at: fareandsq (at) gmail (dot) com